Logo

Primary Logo

The NSW Government Waratah logo is the default logo for all NSW Government communications and has high awareness in the NSW community.

Clear space

The clear space for a NSW Government branded site is 100% of the width of the ‘N’ across all applications (except when used in app icons, or social media profiles).

Where the NSW Government logo appears next to another logo, it should be vertically centred and separated by a minimum distance of twice the width of the ‘N’ from NSW.

Sizing

The NSW Government logo should be 76px in height on large screens (≥ 992px), and 48px in height on small screens (< 991px).

While the Primary logo should always be used where size permits, when we drop below its minimum size recommendations, there are two small use logos available for use depending on the application:

• NSW Only logo (all use below Primary logo minimum sizes except Favicons)
• Waratah Only logo (Favicons only)

These logos have been designed to ensure accessibility and clarity at all sizes.

Usage and placement

Each brand classification has specific requirements for displaying the NSW Government logo. The below guidance covers the use of the NSW Government logo in digital and examples using the NSW Design System header component.

For full logo requirements for your brand classification view the NSW Government Visual identity system.

Masterbrand

The NSW Government logo is the only logo used with site descriptor displayed to the right.

Example:

In the rare case where there is a user need to refer to the overarching department, a secondary descriptor can be added. Usage for this requires approval from the NSW Government Brand Team.

Example:

Co-brand

The co-brand logo and NSW Government logo should be visually equal in size and separated by at least twice the width of the ‘N’ of the NSW Government logo. Two header options are available for square or rectangular logos to maintain equal visual sizing.

Example:

Endorsed

Coupled in header (preferred for web)

Wherever appropriate, the endorsed and NSW Government logo should follow the coupled relationship in the website header. The endorsed logo comes first and is equal size. The two logos should be separated by at least twice the width of the ‘N’ of the NSW Government logo.

Decoupled in footer (minimum requirement)

In instances of sensitivity, or there is a strong need for separation from NSW Government, the NSW Government logo can be placed in the footer of the website. The endorsed logo should appear visually larger (roughly 150% in scale) than the NSW Government logo when decoupled.

Independent

For independent entities, the independent logo is a standardised text-based logo. The NSW Government logo or any additional graphics are not used at all.

Example: