Recognising sponsorship and partnership support from the NSW Government and external organisations.
Elements required for NSW branding include the use and implementation of descriptors (site name) and logos. View the Sponsorship and Partnership Brand Guidelines for full requirements specific to your brand category.
Use when highlighting NSW Government and external organisations that have provided sponsorship and partnership support.
Under the NSW Government Brand Framework, all brand categories include specific requirements for the usage of the NSW Government Waratah logo.
When the NSW Government logo is displayed next to another logo or Masterbrand descriptor, it should be vertically centred and separated by a minimum distance of 40px.
The NSW Government Waratah logo should be 76px in height on large screens (≥ 992px), and 48px in height on small screens (< 991px) and should never be smaller than the support logos.
Use Masterbrand descriptors as text-only links when an agency, department, program, or campaign within the NSW Government, classified as a Masterbrand entity, needs to be recognised.
In cases where the NSW Government Waratah logo is not used in the support section, display a 'NSW Government' descriptor label instead.
Order is based on hierarchy of the NSW Government Brand Framework:
External brand logos can also be included after the NSW Government logos.
The arrangement of logos follows the hierarchy of the NSW Government Brand Framework, however when necessary, they can be re-ordered based on the scale of funding or contribution.
For more information on support logo arrangement requirements for your brand classification view the Sponsorship and Partnership Brand Guidelines.
The support logos should be 76px in height on large screens (≥ 992px), and 48px in height on small screens (< 991px).
All components are responsive and designed to comply with WCAG 2.2 AA accessibility standards. Full compliance depends on using and configuring the components correctly.
For Masterbrand or Co-brand brand websites
When the NSW Government Waratah logo is already included in the header, and NSW Government agencies have provided support, use 'NSW Government' descriptor label instead as the first element in support section.
For Endorsed, Independent and Standalone brand websites
When the NSW Government Waratah logo is not included in the header and NSW Government agencies have provided support, the waratah logo is the first element in the support section.
For Masterbrand or Co-brand brand websites
When the NSW Government Waratah logo is included in the header and no NSW Government Masterbrand agencies have provided support, display only the logos of any supporting organisations beneath the section heading.
For Endorsed, Independent and Standalone brand websites
When the NSW Government Waratah logo is not included in the header and the NSW Government have provided support, the Waratah logo is the first element in the support section.